Auto Opt-Out on Failed Delivery opts out a contact when a message sent to them fails to deliver within the Broadcast/Campaigns Reports Section. This keeps your contact lists clean, reduces wasted sends to unreachable numbers (such as landlines or invalid mobiles), and helps protect compliance by ensuring you stop messaging numbers that consistently fail.
When this setting is enabled, a user can click a contact that had a ‘failed message’. After clicking on a contact and selecting ‘Opt-out SMS’, that contact’s subscription status is automatically updated to opted out. Future broadcasts, campaigns, lists, automations, and one-on-one messages will skip them, so you don’t continue sending to recipients they won’t reach.
How it works
- Triggered by going to the Broadcast/campaign report section, selecting a contact, and then clicking on the ‘opt out SMS toggle.’
- The contact’s subscription status is set to Opted out with the reason Failed delivery.
- Future messages—manual or automated—will not be sent to that contact until an admin manually opts them back in.
Enable Auto Opt-Out on Failed Delivery
Only admins can change this setting. It applies to your entire workspace.
- Sign in to Heymarket as an admin.
- Open Admin from the left navigation.
- Select the Contacts tab.
- Toggle Auto Opt-Out on Failed Delivery to On.
- Or you can access the contact page by clicking here
How to review auto-opted-out contacts
You can confirm whether a contact was auto-opted out from either the contact record or a broadcast/campaign report.
From a contact record:
- Open the contact.
- Check the Subscription status field. Auto-opted-out contacts will show Opted out with the reason Failed delivery.
Notes
- Opt-outs are applied at the contact level, not the inbox level. Opting a contact out removes them from receiving messages from any inbox in your workspace.
- Failed messages still count against your monthly allotment, but enabling this setting prevents further attempts to the same number, limiting how many failed sends a single bad number can consume.