To help you seamlessly comply with the Telephone Consumer Protection Act (or TCPA), Heymarket offers automatic Opt-out.
When messaging a contact, they may respond with any of the following opt-out keywords: STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT. If any of these keywords are received, the contact will automatically be unsubscribed, meaning you will no longer be able to message them. The messaging window will display who initiated the unsubscription. Below is a screenshot example of the chat contact pane and message window for an unsubscribed contact:
To reinitiate communication with you, the contact may send one of the following opt-in keywords: START, YES, UNSTOP. Once the unsubscribed contact messages one of these keywords to your Heymarket number, you will see a normal chat window, and the status will return to “Active.”
You can also manually opt-out contacts if they do not fulfill the automatic requirements listed above. To unsubscribe a contact, click the drop down arrow for “Status” in the contact pane and click 'Unsubscribe':
The messaging window will display who initiated the unsubscription (shown below).
It's important to understand that for Blocked contacts, messages cannot be received from or sent to the contact whereas for Unsubscribed contacts messages cannot be sent to the contact.
Note: The keywords for opt-out and opt-in are case insensitive. Also, any leading or trailing spaces are ignored.