In this help article, we'll create a drip campaign to follow up with leads who have opted in for follow-up text messages.
Step 1: Create a list where you will be collecting your leads
Step 2: Create a Days Apart Campaign and add the Opt-in list (Optional: Choose "When contact replies, remove them from campaign" so that contacts who respond to your campaign do not receive the subsequent drip messages)
Step 3: Create a sequence of messages to nudge your lead contact to the action you desire (in this business, we want our leads to schedule a phone call, so we've scheduled our drip messages to be immediate, day 3, and day 7). You can also use pre-created templates for each message
And that's it! Whenever a contact is added to a list, the contact will start receiving the sequence of messages you've set up in your campaign. You can add contacts in multiple ways such as the following:
- An automation
- Zapier (collecting the phone numbers via Facebook Leads with proper opt-in as a Zapier trigger action)