Sending Rich Link Messages:
The Messages app on Apple devices protects user privacy and security by not allowing a remote sender to trigger the user’s device to access internet resources without their knowledge or permission. When a URL is sent to a user’s device, a preview bubble appears. If the rich link feature is not used, the URL is treated as untrusted. A blank bubble appears with the website domain and the label “Tap to Load Preview.” This allows the user to see the domain name of the site, and chose whether they want to load a preview before opening the link in a web browser. This experience tends to discourage users from tapping to open the link, and is unacceptable in the Messages for Business experience.
When a business sends a URL to a user using rich links, the user can see a preview of the web page. This reassures them that they aren’t being tricked into visiting a malevolent website.
Creating a Rich Link In Heymarket:
Go to the templates page within Heymarket: https://app.heymarket.com/templates/abc/
- Under Create, select the Rich Media Link
- Name of Rich Link (internal): This purpose is for internal use only. The name given here will not be displayed on the customer’s end
- Title: this will be customer-facing. This will be the title of whatever link you will be sharing
- Destination Link: Once the customer clicks on this link, it will direct them to the specified URL
- Preview Link: this is the image/video URL if the image or URL is being publicly hosted on a website. Most likely will be ending in a .jpeg, .jpg, .png, .mp4, etc
- Add Image, Add Video: If the image you are sharing is locally hosted (in your computer downloads) you can click one of these options here