This article is meant to provide a framework for businesses to properly communicate with their customers via text messaging. Please keep in mind we at Heymarket are not your legal counsel and the information presented here is our interpretation of best practices for SMS mass texting. You should consult with your legal counsel to ensure that text messaging process is compliant with applicable law and consistent with industry standards.
Best Practices
Lists and campaigns are a great way to reach multiple contacts at the same time. We’ve included some best practices below:
- Curate your contacts before adding them to Heymarket. Make sure these are contacts whom you have an existing relationship with and that you clearly communicate your SMS campaign terms to them.
- Each contact must have given you prior opt-in consent under applicable law to all text messages. This is a legal requirement.
- Tell contacts that they can stop receiving messages from you at any time by replying with UNSUBSCRIBE, STOP, or QUIT. The goal of a compliant SMS campaign is to send communications to consumers that they want to receive, so handling opt-ins and opt-outs properly is fundamental.
- Introduce yourself in the first message to let each contact know who is messaging them.
- Use smaller lists to send targeted messages.
Legal Compliance
You are solely responsible for complying with all federal and state laws, rules, regulations, industry standards, and the Heymarket Terms of Service. You can learn more about federal regulations, such as TCPA, here. We do not tolerate spam and such accounts will be blocked.