10DLC Registration refers to a new process from carriers in the United States that requires businesses to register their SMS traffic. This requirement applies to all businesses sending Application-to-Person (A2P) messages via standard 10-digit long code (10DLC) phone numbers.
Carriers' new 10DLC offering promises to provide higher message deliverability and lower message filtering. This new approach seeks to keep the SMS channel free from spam and other unwanted messages by requiring legitimate businesses to register their traffic upfront.
All Heymarket customers are automatically registered during the account configuration process. This automatic registration is referred to as Starter Registration and can support many use cases.
If you plan to use 5 or more phone numbers OR send more than 3,000 messages per day, then we will assist you in going through the Standard Registration process. This more rigorous process requires additional information about your business and messaging use case.